ALEX LLOYD

Graphic Designer, Photographer & image maker
little guide - clapham

My aim for little guide was to reimagine the way we use a travel guide.

A segment of my final major project at London College of Communication, little guide was an exploratory piece reviewing and rearranging our interaction with travel guides. This piece, centering on bold colors and playful hand drawn imagery, gives a more casual sense of a destination compared to the cumbersome guides often found at bookstores, train stations, and airports.

This truly pocket sized guide fits in just the right amount of information to whet your appetite. The concept is easily scaleable to incorporate a collection of London neighborhoods, and some day, perhaps, destinations further afield.