Friends works in partnership with Hudson River Park Trust to identify fundraising opportunities so that sufficient funding is available to complete the Park and guarantee it remains in world-class condition.
I oversee and assist Friends with the design and production of a number of projects where the Trust brand is used in marketing materials, promotional and outreach campaigns, as well as fundraising and volunteer events.
As Friends is a partner of the Trust, affiliated but not entirely tied to the core brand, there is potential to push the design guidelines and experiment with visual style and final print production techniques.
